Estimate of Value (CMA) and Estimated Seller Proceeds
Competive Market Analysis (CMA) and Seller Proceeds
Two of the most important processes that a professional real estate agent should always provide a seller are a Competiive Market Analysis (CMA) and an Estimated Seller Proceeds.
A CMA is similar to an appraisal in that it compares comparable homes that have sold, are on the market, or expired without selling, to your home, so that a reasonable fair market price can be determined. The most weight is given to recent solds, of course. Going no more than 3 months back is preffered, but it is common to go back six months, and in some extreme cases, up to a year to catch any trends. Proper pricing is one of the most important elements to selling a home. Overpriced properties can cost a seller time and money, while underpriced properties will sell quickly, can can leave money "on the table."
An Estimated Seller Proceeds helps deternine what a seller might expect if the property were to sell at a particular price. Existing loans, commissions, title/escrow fees, repair costs, etc. all go in the mix so a seller gets an idea that if their property sells, what their check may look like. While it is an educated guess, if done properly with the correct data, it can be very close to a sellers actual proceeds. This process helps a seller determine their bottom line and start making future plans. Most agents don't do them because they don't know how to do them or think they are too much work. But you will always get one from a Country Air agent.
One of the leading sources of buyer phone calls is off of "For Sale" signs. Yet, not all "For Sale" signs are the same. Some stand out, some don't. Country Air Properties "For Sale" signs were designed to jump and grab attention of passerby’s. And it's not just the sign itself that is important. Have you ever seen a "For Sale" sign incompetently placed and hard to see, or so weather worn they should be recycled?
Country Air agents are trained to analyze every site for the best possible placement of the sign to attract maximum attention, and use only high quality and attractive posts and signs for the most attractive display.
Having informatoin about your propertty loaded into a Multiple Listing Service (MLS) is an important part of a smart marketing strategy as it invites agents from firms other than your listing company and offers part of the commission to them if they introduce the buyer.The are hundreds of MLS's, each one covering a specific area with different numbers of members. Not all agents belong to an MLS, and some who belong to one may not belong to one that serves the area of your property.
Country Air Properties belongs to California Regional Multiple Listing Service Inc. (CRMLS), the nations largest MLS with over 70,000 members throughout California. For Lake County, this is currently the most important MLS to have your property in.
For additional MLS coverage in the Bay Area Real Estate System MLS (BAREIS) consider upgrading to the Upgraded or Premium Marketing Plans.
Web syndication to Zillow, Trulia, and over 30 other websites
Syndicating Information on Your Property Across the Web
When we input information about your property it not only goes to just the websites we belong to. Your properties information is syndicatd (distributed) to dozens of other web sites that buyers frequent, making your properties information easlily accessible all around the world, 24/7. Here is a partial list of where we can provide information about your property:
Realtor.com is the most searched real estate site in the world. Every home put in an MLS gets syndicated to Realtor.com. However, unless your agent is part of their Showcase Homes upgrade, your listing will not get the interaction and marketing overlays that are part of this program.
Realtor.com Company Showcase Homes creates a better visualizaton of your property for buyers. Consumers can more easily reach their agents than the majority of agents who do not belong. Ultimately, it will aid greatly in the effective presentation and marketing of your property.
Country Air Properties was the first brokerage in Lake County to join Realtor.com Showcase homes when it first came out in 2005, and our sellers have benefited from it ever since. Today, many brokerages also belong, but most still do not. Make sure you property gets promoted with Realtor.com Company Showcase.
With our affilation with Circlepix, we will be able to create a variety of outstanding, eye popping flyers within minutes of getting the photography uploaded. Flyers are great tools for buyers to have while they are out looking at properties, and to hand out to prospective buyers at events and open houses.
Basic local print media (monthly ad in Record Bee or PennySlaver)
The Lake County Record-Bee is Lake Couny's' largest print newspaper, with over 8,000 copies distributed 5 days a week throughout Lake County. It is a favorite for morning readers, lobbies, restaurants, and tourists. While the internet is now where most people go to find real estate, it is a mistake to underestimate the effectiveness of a local newspaper. Country Air Properties is one of very few brokerages to run weekly ads in this publication.
The Penny Slaver is a weekly classified paper also put out by the Record-Bee. This has been a local favorite for years to find all kind of things, from jobs, cars, appliances, yard sales, and of course, real estate.
50 or more "Just Listed Cards" to surrounding neighbors
Just Listed Cards by
Direct mail has continued to be proven a very effective way to market real estate. By sending a post card announcement that your property is for sale to all the surrounding property owners, it can increase the odds of you getting additional offers. People who own around your property already have been sold on the neighborhood and are likely to share your property information with others. If they are an investor, they may be interestd for themselves or a fellow investor. At Country Air Properties, we try to leave no marketing stone unturned, and Just-Listed cards are a big part of our marketing plan. They work!!
"Country Trails" or one open house (if property qualifies)
Since 2003, Country Air Properties has conducted more open houses than any other Lake County brokerage combined. We believe in them and have perfected them.
Most agents today refuse to do open houses. They claim they don't work. But in reality, they either simply don't have the time, the skills, or the energy to hold an effective open house.
Why can open houses be effective?
1. The more visits a house gets, the faster it will sell. As agents, we need to expose our listings to the widest possible audience, and an open house will get that done quickly and efficiently.
2. Buyers love open houses. Buyers are reached by the marketing that is done for an open house, and that is what you are looking for as a listing agent: buyers. The NAR 2013 study also reports that 45 percent of buyers said they used open houses as a source for information in their home search.
3. Marketing Leverage- Even if no one who attends buys the home, if the event is leveraged properly, the property will get promoted far and wide, and even non-attendees may later make an appointment to see it.
Many agents who do an open house do not do them effectively. They often do nothing more than throw a sign up in front of the house, and open the house up for a few hours, then race away. So what is the right way to promote an open house?
Planning an Effective Open House:
1. Effective signage- Multiple directional signs should lead people from high traffic areas to the property.
2. Attractive presentation- An open house needs to draw attraction to it. Large signs, flags, even balloons can make a home stand out.
4. Staging the home- It should be clean and clutter free. The lights should be on, and the temperature controlled to a comfortable degree. The yard should be trimmed. The agent should be able to offer waters or sodas, along with a snack.
5. Promoting the home- Open house invitations should go out to the neighborhood. An ad in the local paper should go out that week. It should be promoted on the company website. Other agents should be invited in addition to buyers.
Your home deserves to have an open house. Your home deserves Country Air Properties.
NOTE: Not all homes qualify for an open house. They must be accessible, presentable, and be safe, and if they do not meet all of this criteria, an open house will not be done. In these cases, additional print media can be done in lieu of the open house.
At Country Air Properties, all agents are required to meet on the first and third Wednesdays for an office meeting. In addition to reviewing current market conditions and do some education, agents take time to share their new listings and buyer needs, what we call "Haves and Wants." Often a connection at one of these meetings leads to a sale. This is the best group in Lake County to promote a listing to as Country Air Properties holds most every sales record in Lake County, including selling more property in Lake County than any other company in history.
If you want to sell real estate in Lake County, you need to get in front of this group.
Even with the ubiquity of virtual and brokerage video tours, the traditional MLS caravan (where agents drive their own cars to visit listings in person en masse) is alive and well in Lake County. Country Air Properties believes strongly that previewing properties in person is the best way to keep their finger on the pulse of the local real estate market and for an agent to reach adequate market competentcy.
For a home to be on an MLS caravan, it needs to be accessible, not be too far away out of town, and be safe for 10-20 agents to inspect the home and grounds.
When your home is listed for sale, it is important to maximize online efforts. 92 percent of home buyers start their search online (National Association of Realtors 2013 Home Buyer & Seller Survey). With this in mind, Country Air Properties utilizes Circlepix virtual tours for two reasons. First, they have automated a program that makes a great video product within days of the listing. And secondly, Circlepix virtual tours sends a feed to several major online platforms including YouTube and the folloiwng sites:
Once the Circlepix Virtual Tours are connected to these various sites, in turn, the tours move further into the world wide web. This is because many sites syndicate their feeds as well.
Country Air Properties think it is important to start with great photography which will translate into a world class virtual home tour for every listing, big or small.
Pictures are what drives real estate web sites. If there are too few photos or if they are poor quality, potential buyers tend to move on to the next listing. Many agents will take just a few basic shots and call it a day. Our agents are required to take multiple photos from various angles, both exterior and interior. Proper staging and lighting are essential for good shots. In addition, we can load up satellite images of your neighborhood, the parcel map, and subdivision features, if any. For professional photography that includes High Dynamic Range (HDR) , aerial shots, or videos, take a look at our other marketing plans.